As the lead copywriter on the @BMWUSA social media accounts (FB, IG, TW, SC, etc.), I helped plan, pitch, and produce hundreds of posts. Our content broke the page’s record for “most likes” many, many times, and gained over 1 million Instagram followers (50% growth) in less than a year.
I worked on brand partnerships with Coachella, David Bowie, NY Fashion Week, the Brooklyn Art Museum, Grindr, KITH, and more.
Our content collaboration series with Paris-based visual artists NANOTAK won Gold at the 2019 Communicator Awards and Gold/Silver at the 2019 W3 Awards.
See the award show entry for that project below.