…like $160 billion dollars huge. The media buys alone are staggering. So when I was approached to join GoodKid, their internal creative agency for Xfinity, I jumped.
Over 2+ years at GoodKid, I concepted, wrote, pitched, and oversaw creative on TV spots, digital video, radio ads, landing pages, targeted social ads, brand partnerships with NASCAR, the NFL, the Billboard Music Awards, and more. During our TV commercial shoots, I contributed to creative input on everything from casting, on-set direction, director bids, editing, wardrobe, music, color grading, effects, and worked directly with translators to write alternate scripts for hispanic markets.
All collateral was versioned for markets, offer variations, length, licensing legalities, etc. It was a complicated process, and I think we nailed it.
I also managed two Junior creative teams as an Associate Creative Director.