During my time at RITTA and Critical Mass, I wrote sales collateral, BMW Magazine articles, direct mail, and more. I became the lead writer for all @BMWUSA Social channels, developed new Brand Guidelines, guided brand partnerships with Coachella, David Bowie, NY Fashion Week, and KITH, and wrote dozens of pages for BMWUSA.com.
Our collaboration with Paris-based visual artists NANOTAK won Gold at the 2019 Communicator Awards and Gold/Silver at the 2019 W3 Awards.
To see my work on BMW Social, click here.