The Brief:
A Philadelphia-based university is struggling to stand out. Prospective students don’t know they exist and haven’t discovered the little known benefits of the university’s co-op education system.
Ambition can’t wait
The Idea:
Ambition can’t wait. A rally cry for the millennial self-starter.
The Execution:
We teamed up with Tim Saccenti, the director and photographer known for his break-through work for Complex Magazine, NIKE, and more, to create digital compositions of Drexel students with icons from their fields of study.
