In my time at Ogilvy, I pitched the winning concept and led Copy for a rebrand of IBM for CIO.
I also led the IBM FastCo takeover, working with FastCo‘s editorial staff to create a content series that led potential customers to IBM through thought leadership.
Aside from “CIO” and the FastCo takeover, I created hundreds of emails, social posts, banners, and videos for IBM campaigns – from Cognitive Solutions and Tech Services to Cloud Platforms and Finance.
1. Market research says IBM is testing outside the top 5 for CIOs.
2. The role of CIO role will disappear if it doesn’t evolve.
A rebrand, a rebuild, and an entirely new experience, with a spoken-word launch video in the style of Muhammad Ali. We tell the CIO’s story and give them the tools and courage they need to save their role and drive digital innovation.
We partnered with world-leading VR Director Kevin Cornish (AMC, Taylor Swift, Moth + Flame) to create a film that seamlessly transitions into a 360 experience, full of exclusive content and valuable resources just for CIOs.
