The Brief:
Nationwide came to us in search of last-second social content on a shoestring budget to promote their NFL partnership throughout the Playoffs.
The Idea:
Shareable videos and gifs of super-fans reacting to their team’s playoff run to the “Nationwide is on your side” jingle.
The Execution:
A small team worked at warp speed to write scripts, cast talent and build 4 pop-up studios in the basement of Ogilvy.